Your ad in 10,000 mailboxes. For pennies a home.
IE Spotlight is one oversized 9×12 mailer shared by local businesses, and never by your direct competitor. We design your ad, print it and mail it.
- From $350
- Design included
- One business per category
- Locally owned
Three steps. We do the heavy lifting.
Sharing one mailer means you get big-format visibility at a fraction of the cost of mailing alone.
Reserve your spot
Pick an ad size and claim your business category before a competitor does.
We design & print
Send your logo, photos and offer. We turn them into a polished, print-ready ad.
We mail it
Your ad goes to 10,000 targeted households through USPS Every Door Direct Mail (EDDM). What’s EDDM?
Mail still gets read, and acted on.
Recent research shows people still read and respond to what comes in the mailbox. Here is what that means for your ad.
Source: Lob, 2025 State of Direct Mail Consumer Insights, a national survey of 2,000 adults in April and May 2025.
Do the postage math
$2,600That is what USPS Every Door Direct Mail postage costs to reach 10,000 homes on your own (26¢ a piece), before printing or design.
A Small spot here is $350, with design included.
How many customers to break even?
| Avg. sale | $50 | $75 | $300 | $1,000 |
|---|---|---|---|---|
| Small $350 | 7 | 5 | 2 | 1 |
| Large $600 | 12 | 8 | 2 | 1 |
Based on sales, before your own costs. Try your own numbers below.
Easy to track
Put an offer code or a QR code in your ad and you will see exactly who came from the mailer.
We build it into your design, so you know what your ad brought in.
Choose your size. Design is included.
Every price reaches all 10,000 homes on the Riverside mailing.
Small spot
The base spot. Two Small spots fill the space of one Large.
Ad size: 2.8125" × 1.625"
Large spot
The space of two Small spots, for $100 less.
Ad size: 2.8125" × 3.375"
Double spot
The space of two Large spots, for $200 less.
Ad size: 5.75" × 3.375"
The layout is flexible, so it adjusts to the mix of ads sold. Only one advertiser per business category, so availability depends on whether yours is already taken.
What could a spot be worth to you?
Plug in numbers from your own business. The starting values are only an example, so change them to match your response rate and average sale.
IE Spotlight mailer
- Responses
- New customers
- Total revenue
- Profit
- ROI
new customers pays for your ad.
These figures are estimates for illustration, not guarantees. Actual results depend on your business, offer, category and ad.
How these numbers work
- Response rate
- The percent of homes that take action after getting your ad: they call, visit, click or book. Commonly cited direct mail response rates run around 1–2%, but it varies with your offer, design and type of business. The starting point here is a cautious 1%.
- Conversion rate
- Of the people who respond, the percent who become paying customers. The examples use 10–30% depending on the business. Restaurants tend to convert more easily because it's a simple walk-in, while service businesses usually have a higher barrier.
- Average revenue per new customer
- What a new customer typically spends. The examples are about $50 for a restaurant (a party of two at roughly $25 each), $75 for a hair salon visit, $300 or more for a tattoo shop, and $1,000 or more for home services.
ROI here is revenue minus your ad cost, so factor in your own margins. These are starting points, so plug in your own numbers to see what the return could look like for your business.
Your advertising dollars stay in the Inland Empire.
Unlike other mailers where the main publishing company is in a different city or even a different state, every penny IE Spotlight receives stays here in the Inland Empire.
Professional design is part of the package.
With more than 20 years of experience creating advertising for Yellow Pages directories, community magazines and corporate clients, AJ Ryan Media brings real print-advertising know-how to every mailer.
We know how to organize an ad, make the important information easy to find, and produce eye-catching artwork that gives your business a strong first impression.
- 20+ years in print advertising.
Hands-on design for directories, magazines and corporate clients. - Built to get noticed.
Clear, polished ads designed for quick visual impact. - Local focus.
Made for businesses that want customers in their own community. - Print-ready every time.
We prepare the complete mailer, so there are no file headaches for you.
Recent ad designs
Examples from past projects by AJ Ryan Media, shown to demonstrate design style.
Quick answers.
How much does it cost?
$350 for a small spot, $600 for a large spot and $1,000 for a double spot. Design is included in every price.
How many homes will it reach?
The Riverside mailing is planned for 10,000 targeted households in higher-income neighborhoods.
What is EDDM, and how is the mailer delivered?
The mailer goes out through USPS Every Door Direct Mail (EDDM). Instead of mailing to a list of names, EDDM delivers to every address on the postal carrier routes we choose. That's why the mailer is addressed to “Local Postal Customer” instead of a person's name. There's no mailing list to buy, every household on those routes gets a copy, and it arrives with the regular mail. We choose routes in neighborhoods that fit the mailing, such as higher-income areas for the Riverside edition.
How many businesses are on each mailer?
Each mailer has room for up to 10 ad spaces per side, and a typical mailer carries about 20 businesses across both sides. The layout is flexible: two Small spaces make one Large, and two Large spaces make one Double, so it adjusts to the mix of ads sold.
When does it mail, and what's the deadline?
The next mailing goes out January 15, 2027. To be included, reserve your spot and send your materials by December 4, 2026.
Do I need to design my own ad?
No. Professional ad design is included. Send your logo, photos, offer and business information, and we'll create an ad that fits the mailer and represents your business well.
What if my category is already taken?
Each category is limited to one business per mailer. Spots are first come, first served, so get in touch and ask about future mailings if yours is already reserved.
Do you mail in other cities?
IE Spotlight is set up city by city, and each edition carries its local name, such as Riverside Business Spotlight, Fontana Business Spotlight or Corona Business Spotlight. Now booking: Riverside. Coming next: Fontana, Corona, Norco, Jurupa Valley and Eastvale. Tell us where your customers are and we'll let you know when that city opens.
How do I reserve a spot?
Fill out the form below. We'll get back to you within 1 to 2 business days to confirm your category is open and walk you through next steps.
Interested? Let's talk.
Tell us about your business and the ad size you want. We will get back to you within 1 to 2 business days to confirm your spot.